A boutique hotel that broke up with the OTAs
The Cedar House
We rebuilt the booking funnel, launched Google Hotel Ads, and ran a pre-arrival email program that shifted guests off Booking.com and onto direct.
The challenge
Like so many hospitality operators, The Cedar House was leaving revenue on the table — leaning on channels that eroded margin and a funnel that quietly lost prospects on the way to conversion.
What we did
We ran our Discover → Strategy → Launch → Optimize process: auditing the funnel, rebuilding the path to conversion, and deploying campaigns tuned to real revenue. Every week we read the data and reinvested into what worked.
The result
Within the engagement, The Cedar House achieved +80% direct bookings in 6 months — compounding results that continue to pay back well beyond the campaign window.