A shortlet portfolio that stopped paying 18% commission
Villa Serai
We gave a 12-unit shortlet collection its own brand, site, and direct-booking engine — then drove demand straight to it.
The challenge
Like so many hospitality operators, Villa Serai was leaving revenue on the table — leaning on channels that eroded margin and a funnel that quietly lost prospects on the way to conversion.
What we did
We ran our Discover → Strategy → Launch → Optimize process: auditing the funnel, rebuilding the path to conversion, and deploying campaigns tuned to real revenue. Every week we read the data and reinvested into what worked.
The result
Within the engagement, Villa Serai achieved +3.1x return on ad spend — compounding results that continue to pay back well beyond the campaign window.